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BUILT 0 ON A PASSION FOR FISHING In 1972, Johnny Morris, frustrated by the lack of tackle in local stores, rented a U-Haul? trailer and took off across the country, filling it with the newest premium fishing tackle he could find. When he returned home to Springfield, Missouri, Johnny set up shop in his dad's liquor store, which was located on the way to Table Rock Lake. With this simple idea, Bass Pro Shops® was born. The shop became popular with local and out-of-state fishermen. Our original shop was in Johnny's dad's Brown Derby liquor store in Springfield, Missouri, located on the way to Table Rock Lake. For the first 13 years, this was our only store. VET ee CTE Cen Fishing Team Lead Two years later, in 1974, Johnny printed and mailed the first Bass Pro Shops catalog. In 1978, Johnny and his dad introduced BASS TRACKER®°—the first ever boat, motor, and trailer package designed just for anglers. By building and sa Selling boats factory-direct, they were able to pass on huge savings to fishermen. With a steadfast commitment to quality, value, and friendly expert service, Bass Pro Shops has gained a reputation as North America’s Premier Outdoor and Conservation Company. PROUD TO STAND BESIDE YOU IN CONSERVATION. ee hess West Chester, OH ishing Team Lead ~
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