Circulaire actuelle Co-op Food - Valable à partir du 25.09 au 21.12 - Page n° 27

Les produits de cette circulaire

crop tool

“We look to bring products that help our growers overcome agronomie and economic challenges by providing alternative access to key active ingredients,” said Chris Iverson, Manager, Private Brand Portfolio, Federated Co-operatives Limited. According to Iverson, Co-op' private label products ensure the level of quality growers trust. Many products in the lineup are produced at IPCO, an ISO 9001-certified facility in Winnipeg, Man. This verifies the quality of the incoming ingredients in the formulation process to ensure that the end product is exactly what is expected Additionally, most Co-op crop protection products carry in-field performance support. This means that ifthe performance does not meet the growers’ expectations, a Co-op Grow Team member will work with them to evaluate the cause and determine the best course of action. Complete, not compete Co-op isn't looking to compete with large manufacturers but rather to add value to the market by listening to customers and being in the fields. According to Iverson, the introduction of new products relies heavily on the research and development performed by national brands. “The agricultural industry risks losing the tools it needs to control weeds, insects, and diseases in the crops that require so much hard work. We are losing the ability to use active ingredients due to resistance orregulation at a faster rate thannew ones are being brought to market,” said Iverson Major manufacturers’ investments defend and secure the existing active ingredients. Though there may be many generic options with the same components, the investment continually proves theirimportant role in feeding the world safely and effectively. Some brands also engage in cross-promotional campaigns with Co-op crop protection products. “Most manufacturers have a number of key active ingredients in their portfolios; however, none have a product to fit every agronomic need in Western Canada. Co-op products fill the agronomic voids in these portfolios and provide a solution that complements the market,” said Iverson. FINANCING SOLUTIONS FOR YOUR FARM Farm Credit Canada Talk to your local Co-op Agro Team to learn more. Why growers choose Co-op private Label The comprehensive and continuously expanding selection of products in Co-op's private label lineup is successfully fillingthe missing pieces in agricultural operations across Western Canada, meeting the needs of growers. “The private label products within the lineup complement our area agronomically. The pricing advantage, paired with our confidence in using Co- op products such as Patron Complete, allow us to transition growers seamlessly," said lan Hockin, Agro Manager at Neepawa-Gladstone Co-op. To learn more about Co-op private label crop protection products, reach out to your local Co-op Grow Team GROW | 27